Link building is the backbone in search engine optimization (SEO). The more you have, the better your site will rank in major search engines. However, SEO has significantly changed since 2015 and with algorithm change like the penguin update, the game of backlink has taken a new shape. One very crucial aspect of backlink is anchor text. An anchor text is a text that usually appear highlighted in a hypertext link and can be clicked to open a new page.
The blue underlined anchor text are the most common because it conforms to the web standards. Keywords in anchor text are one of the signals that major such engine usually uses to determine the topic of the web page. For example, instead of using keywords such as more info when you own an eco-friendly website, you should use words like green alternative because such words will help search engine to know the theme of your site, factor that will help your site rank high for those keyword phrases used. This applies to internal links from your web site to other web pages and also from external links to web pages from different websites pages.https://urbanoptimization.com Below is how anchor text affects SEO.
Excessive anchor text
Just like having an excessive keyword on a given page, you can also have too much anchor text on a given page. Excessive anchor text usually occurs when you have too many keywords on a page linking to other pages of a website or the same page but with different anchor text. Having excessive anchor text in a given page or your site is not recommended because your site can be penalized because it will be considered as user unfriendly or spammy.
Spammy anchor text
A spammy anchor text is a link that has no relationship whatsoever to the page that is linking to. Most websites that want to rank high but want to take a shortcut usually use spammy anchor texts commonly known as black hat SEO tactics for competitive keywords such as buy Viagra or payday loans. Some use spammy anchor text to rank temporarily.
Backlink anchor text
A backlink is a link from another website. Therefore, a backlink anchor text is a Text used by other websites linking them to your site. It usually helps major search engines to determine the most relevant keywords that a web page should rank for.
One way anchor text
This is a scenario where you send a backlink to another website, and that particular website does not have a link back to your site. One way backlink are usually sought out by SEO because the page rank juice flows from one domain to another. The more one-way anchor text backlink that a web page has from other websites, the higher the site is likely to rank on search engines.
Natural vs. unnatural anchor texts
It is inevitable that at some point you will get negative anchor text that does not relate to your website content. A search engine like Google usually penalize sites that use unnatural anchor texts. Your anchor texts should come naturally, and that can only happen if you create quality and unique content on your website.